Business Intelligence Dashboard · Live Data through Apr 16, 2026
83 Real Orders · $11,607 Revenue
1514 W Lemon St, Tampa, FL · suncoastpv.com · (904) 613-1148
📊 Overview
👥 Clients & Pipeline
📷 Services & Pricing
🏠 Tampa Market
🎯 Target Brokerages
📈 Forecast & Strategy
Total Orders (Jan–Apr 16)
83
↑ Accelerating month over month
Total Revenue
$11,607
Actual billed through Apr 16
Avg Paid Order
$168
Below $230 industry avg — upsell gap
Avg Turnaround
2.6d
40% delivered same day
Apr Projected
~$3,985
Based on $133/day run rate
⚠️
Client Concentration Risk: Earthome Inc. accounts for 25% of all orders (21) and 20% of revenue ($2,308). Michelle Rinello is #2 with 8 orders and $2,190. Loss of either client would materially impact the business. Diversification is priority #1.
Monthly revenue — real data (Jan–Apr 2026)
Revenue ($) Order count
Revenue breakdown
Total revenue (Jan–Apr 16)$11,607
Paid orders (69 of 83)$11,607
$0 / comp orders (14)14 orders = $0
Avg paid order value$168.22
Industry avg shoot~$230
Gap vs industry avg-$61.78 per order
Highest single order$449.00
Repeat client revenue$8,889 (77%)
Single-order revenue$2,718 (23%)
Order volume by price tier
Orders by city (real data)
Turnaround performance
Same-day delivery33 orders (40%)
1–2 day delivery21 orders (25%)
3–5 day delivery20 orders (24%)
6+ days9 orders (11%)
Average turnaround2.6 days
Industry standard24–48 hrs
SPV vs industryCompetitive / leading
⚠️
Concentration Risk: Top 2 clients (Earthome + Rinello) = 45% of all revenue. Top 5 = 68%. If Earthome leaves, revenue drops ~20% immediately. Actively recruit at least 3–4 new anchor clients.
All clients — real order data
ClientCompanyOrdersRevenueAvg OrderCitiesStatus
Earthome Inc.Earthome Inc.21$2,308$110Tampa, Brandon, Lutz, St. PeteVIP · Anchor
Michelle RinelloIndependent8$2,190$274Clearwater, Largo, DunedinVIP · High Value
Fernanda StuckenMH Real Estate Group3$760$253Land O' Lakes, Riverview, TampaActive
Tatiana TrubceacIndependent2$639$320Clearwater, SeffnerActive · High AOV
Irene KosseVeterans Realty INC3$638$213Cape Coral, Palmetto, Port CharlotteActive
Krista GhafariFive Star Real Estate2$493$247Tampa, SeminoleActive
Shamyl DiCristanzianoToni Everett Co.3$460$153Belleair, TampaActive
Maria JaramilloSweet Home Concept1$449$449JacksonvilleSingle · Highest AOV
Kaelie AskewDemeter Properties2$438$219TampaActive
Sarah SchneiderIndependent3$310$103St. Pete, ZephyrhillsActive
Ana KypreosIndependent3$253$84St. PetersburgActive · Low AOV
Vitor CoelhoLPT Realty2$229$115Zephyrhills, WimaumaActive
Revenue by top client
Client health metrics
Total unique clients41
Repeat clients (2+ orders)12 clients
Revenue from repeats$8,889 (77%)
Single-order clients29 clients
$0 order clients14 orders
Top 2 clients = revenue %45% — HIGH RISK
Orders by brokerage
Repeat vs new clients
Geographic spread
Tampa29 orders · $2,724
St. Petersburg14 orders · $1,206
Clearwater7 orders · $1,957
Riverview5 orders · $650
Zephyrhills5 orders · $350
Belleair2 orders · $655
Other cities21 orders · $4,065
💡
Pricing Opportunity: SPV's avg paid order is $168 vs. $230 industry average — a $62 gap per order. At 69 paid orders, that's ~$4,300 in uncaptured revenue already this year. Upselling drone and 3D to existing clients is the fastest revenue lever.
Price tier distribution — real orders
$0 comp/pending <$100 $100–199 (core) $200–299 $300+
SPV service tiers
ServiceEst. PriceMarket DemandAction
Real Estate Photography$150–350Core · 100%Anchor — drive add-ons
Drone / Aerial$150–250 add~15% · growing+$180 avg upsell
360° Virtual Tour$200–400 add~11% · surging82% sellers want it
Video Walkthrough$200–500 add~20% adoption+403% inquiry lift
Full Bundle$600–1,200Upsell target2–4x base revenue
Upsell opportunity (per order)
Photo → +Drone+$180 avg
Photo → +Video+$290 avg
Photo → +3D Tour+$330 avg
Any → Full Bundle2–4× base
Gap vs industry avg (×83 orders)~$5,100 uncaptured
Pricing vs competitors
Revenue per order — SPV clients ranked
Service adoption (industry 2025)
Photography100%
Video~20%
Drone / Aerial~15%
3D / Virtual Tour~11%
Floor Plans~4%
Social Reels~2%
Tampa Median Price
$435K
↑ 4.8% YoY (Mar 2026)
Active Listings
12,013
↑ 18% vs spring 2025
Days on Market
47d
↓ 2 days vs last year
Mortgage Rate
6.5%
Elevated — buyers cautious
US Photo Market
$4.1B
↑ 10% CAGR projected
County median prices — Spring 2026
CountyMedianYoYSPV PresencePriority
Hillsborough$408K+1.9%29 orders · COREPrimary
Pinellas$425KStable+14 orders · ActiveHigh
Pasco$340KGrowing6 orders · LightExpand
Manatee$420KStable0 orders · UntappedTarget
Market opportunity signal
Listings needing visuals~12,000 active
SPV's current monthly capture~20 orders
Market penetration (est.)<0.2% of listings
+1% capture potential~120 orders/mo
Pro photos: view lift+118%
Pro photos: sale speed32% faster
Aerial: sale speed68% faster
3D tour adoption YoY6.7% → 11%
Active listing inventory trend
🎯
Opportunity: SPV already has Keller Williams Tampa Central on the books. The largest brokerages in Tampa Bay collectively manage hundreds of agents — each agent is a potential recurring client. Winning a preferred vendor relationship with even one major brokerage could 3–5× order volume.
Existing brokerage clients (real data)
Earthome Inc.
21 orders · $2,308 · VIP
Property investor / management · Tampa, Brandon, Lutz, St. Pete · Avg order $110 — high volume, lower AOV
MH Real Estate Group
5 orders · $814
Active across Riverview, Land O' Lakes, Tampa · Multiple agents ordering · Good growth potential
Keller Williams Tampa Central
3 orders · $543
Tampa Bay's #1 market share brokerage · Major untapped potential · Currently underutilized relationship
Veterans Realty INC
3 orders · $638
Expanding territory — Cape Coral, Palmetto, Port Charlotte · Loyal repeat client
Five Star Real Estate
2 orders · $493
Tampa + Seminole · Avg $247/order · Good AOV · Opportunity to deepen
The Toni Everett Co.
3 orders · $460
Boutique Tampa brokerage · Belleair + South Tampa · Loyal but low AOV — upsell target
Demeter Properties Inc.
2 orders · $438
Tampa-based · $219 avg · Active in 2026 — nurture for growth
Priority target brokerages (not yet clients)
BrokerageMarket PositionTampa Agents (est.)OpportunityPriority
Keller Williams South Tampa#1 market share Tampa Bay200–300+Preferred vendor deal🔥 Top
Compass TampaLuxury / tech-forward150–250Premium package fit🔥 Top
RE/MAX Tampa (currently 0 paid)1 order on file — $0100–200Already in systemHigh
Coldwell Banker / CB RealtyNational · luxury division150–200High-end listingsHigh
eXp Realty TampaFastest growing nationally200+Volume playHigh
Berkshire Hathaway HomeServices1 order — $0 · In system80–120Convert to paidMedium
LPT Realty Tampa2 orders · $229 · active100+Already startedMedium
Sotheby's International TampaUltra-luxury50–80Premium bundle fitMedium
Smith & AssociatesPremier Tampa boutique100+Top producer focusMedium
Agile Group Realty1 order · $243 · active50–80Already startedNurture
Realty One Group Beyond1 order · $175 · active50+Already startedNurture
Positioning map (real vs. target)
2026 Revenue (if flat)
~$34K
Based on $2,833/mo avg
2026 Revenue (growth)
~$52K
If avg order hits $230
Orders needed at $230
19/mo
Current pace: ~20/mo ✓
Revenue if 1 KW deal
~$80K+
Preferred vendor est.
12-month revenue forecast — 3 scenarios
Conservative (flat) Base (upsell to $200 avg) Growth (industry avg + volume)
Strategic priorities
🔴 CriticalReduce Earthome dependency
🔴 CriticalUpsell existing clients
🟡 HighWin KW / Compass preferred deal
🟡 HighConvert 14 $0 orders to paid
🟡 HighExpand to Manatee / Sarasota
🟢 GrowthAdd video + reels service
🟢 GrowthTarget luxury Davis Is / Hyde Park
🟢 GrowthActivate 29 single-order clients
Revenue impact by action
Convert $0 orders to $168 avg+$2,352/yr
Raise avg to $200 (upsell)+$2,200/yr
Win 1 KW/Compass deal+$20–40K/yr est.
Reactivate 29 singles+$4,800/yr est.
Expand to Manatee (new market)+$5–10K/yr est.
Combined potential upside+$35–55K annually
Avg order value trajectory needed
Order volume growth needed
Competitive positioning
Suncoast Property Visuals · 1514 W Lemon St, Tampa, FL · suncoastpv.com Data: 83 real orders Jan–Apr 16 2026 · Tampa MLS · Redfin · Industry reports 2025–26